Great Time for a New Watch

     Rolex attempts to hook us with celebrity Renee Fleming. A beautiful accomplished singer who plays to high society in a packed house at an exclusive venue. A ticket to this concert is most likely expensive, but don't be concerned with the price of perfection when that is all you are willing to settle for. This ad plays to both woman and men who might like to buy an expensive gift or make a self indulgent purchase. Rolex wants us to believe that Renee always knows where she is going next, she is always on stage, and by wearing this watch she is not only great, but she also stands out above greatness, defining a generation of top performers.

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     I like how the curve of the balcony mimics the shape of the watch and the way the theater lights mirror the encircled diamonds on its face. The audience delivers a standing ovation for both a magnificent performer and an outstanding timepiece.
   

                          (actual ad taken from Architectural Digest May 2012)                                 (exploded view for text and detail)

When you purchase this timepiece you are buying in to an exclusive club. A socially elite group who enjoys fine clothing, grand theaters, beauty, and great entertainment.

You are literally buying Greatness!










     After being hooked by international football star David Beckham, I find my focus settling directly on his wristwatch. Which is so perfectly placed in the ad, just to the right and above center. It's a very comfortable place for your eyes to land. This ad appeals to the serious world traveler who is always on the go. He could be off to anywhere at any time. But at least, when he wears a Breitling Transocean Chronograph Unitime, he will always know what time it is. Woman will like this ad too as Mr. Beckham's looks are known to be popular with the ladies. Any stylish woman would certainly buy one of these fine watches for her favorite man. It will only set you back $22,560.00.

(actual 2 page ad taken from Architectural Digest, Dec. 2009)

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     I like that Mr. Beckham is displaying a wedding band. He's edgy enough to wear tattoos in the open yet sophisticated enough to fly private in a Bombardier Challenger 605 business jet. Who knows, maybe he even owns this plane and by the look of his leather jacket and canvas flight bag, you may be led to believe that he flew it here himself.
     If you purchace this watch, you're also buying the identity of a world class athlete traveler. You walk with a steady surefooted directness. You know where you've been and more importantly, you know where you're going. You get there in a 25 million dollar jet plane. Perfection, precision, and style are important words in your vocabulary. You have achieved a lot. Now, with your new Breitling Transocean Chronograph Unitime wrist watch you are like Mr. Beckham...
you're an icon... a legend in your own time.

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